Since 1975, Seafolly Swimwear has been specializing in stylish designer swimwear for women of all ages, all around the world.  Every year, the brand creates assorted styles that evoke the playful spirit of Australian beach lifestyle, and the new 2012 collection is no exception.

With every new collection, loyal Seafolly Swimwear customers can expect a wide selection of bikinis, tankinis, stylish one-pieces and of course, a full line of beach cover-ups and accessories.  For Cruise 2012, you’ll see classic prints and patterns in a rich color palette, such as colorful stripes, chic watercolor-inspired patterns and classic gingham.  In addition, the new line from Seafolly Swimwear features assorted solid separates that can be mixed and matched with other styles from the new collection.  In terms of embellishments, think subtle details with a soft feminine touch, like ruffled bandeau tops and glamorous ruching.  As always, the 2012 Seafolly Swimwear Collection features some of the most figure-flattering styles under the sun!  A number of the gorgeous designer swimwear styles feature supportive underwires, full DD cup tops, retro-inspired boyshort maillots, ruched tankinis and one-pieces and more!  So whether you’re looking for a classic one-piece, an itsy bitsy bikini or even a stylish cover-up or beach accessory, you’ll be good to go!  Take a trip down under with the new styles from Seafolly.

One of the hottest swim trends for the 2012 season is neon swimwear.  Bold neon hues have been popping up on runways and celebrities around the world, and now this hot new fashion trend is electrifying the beaches!

The 2012 neon swimwear trend is one of those fun in the sun trends that lets you celebrate your bold and fearless sense of fashion.  Unlike some other 2012 styles, neon swimwear will definitely get you noticed this season, and will look fab with that beautiful bronzed tan!  For Cruise 2012, a number of top designer brands have caught onto the swimwear trend, and have created bold new styles that feature vibrant, eye-popping colors!  For example, brand new styles like the Fringe Citrus bikini by L Space Swimwear shows you a hot new way to do yellow this season.  On the other hand, two-piece swimsuits like Rainbow Room by Vitamin A Silver take stripes to a whole new level!  Finally, we also have a variety of new Tkees flip-flops in beautifully bright hues to complement your favorite neon swimwear styles!  This season, whether you’re planning to relax at the beach or by the pool, be sure to make a bold entrance and get noticed in neon swimwear and accessories!