ViX Swimwear: 2010 Designer Interview

January 5, 2010 by

You already had the chance to read all about the creation of Anika Brazil Swimwear and the brand new 2010 line.  Now get ready for the second round of our exclusive designer interviews—with none other than ViX Swimwear

InStyleSwimwear is pleased to present Paula Hermanny, the brilliant creator and designer of ViX Swimwear, in this exclusive Beauty & The Beach interview:


Q: How did ViX Swimwear first come about?

A: Vix came about when I moved to the US and saw a void in the market for exceptional swimwear.

Q: Where did you draw inspiration from for your new collection?

 Paula Hermanny of ViX Swimwear
A: I follow trends in fashion shows and magazines, I went to Europe to see how fashion translated there and I shop all over the world for inspiring colors, details and concepts.

Q: Do you feel that swimwear trends are related to more general fashion trends?  Do you consider general fashion trends before designing a new collection?

Yes, swimwear often picks up on current trends, weather its, leather, gold, rope, fringe or neon we all accent our collections with the most recent trend. Yes I do consider general trends but not all translate into my vix image.

Q: What’s your all time favorite product that you designed thus far?  Why?

A: It would either be the new wendy dress I designed last year or the solid triangle suits with tortoise in this collection- I love classic solids and think tortoise is so chic.

Q: What is one item you can’t live without at the beach?

A: I love my Oliver People sunglasses!!

2010 ViX Swimwear, Fashion Designers, Swimwear Designers


Susan is addicted to music, shopping and sunshine. If she ever goes missing, you can probably find her at the local bar.

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