The brand was created in the early 1980�s by the Dalmau brothers, Custo and David, upon their return from an extensive trip that took them around the world. Throughout their journey they discovered not only new landscapes but also the most diverse manifestations of art, culture and philosophy. One of the most surprising things they encountered was the Californian lifestyle, expressed in the look of the surfers living in the southern part of the state, as well as the traditional psychodelia in the north. They were also impressed by the colorful and innovative fashion they found there, and particularly a style of t-shirt that did not exist in Spain at the time.