Love Surf Love Swimwear was the original name for Love True Love Swimwear. From the very beginning, the brand has always been inspired and made for female surfers who spent their days at the beach. At the time, there was a void in the market for swimsuits that were both fashionable and practical for surfers, and designer Thomas McNeel decided to take it upon himself to fill that void.
Since the company started, it has evolved to become not just a surf lifestyle brand but also a brand for women who want to score that that coveted Southern California beach look. The line features a rich color palette inspired by the SoCal coastline and the styles are made to really move with you. Whether you want to keep it old school and call it Love Surf Love Swimwear or switch to the proper branded label of Love True Love, these sexy swim styles are a definite crowd pleaser!