Lucky Brand is world-renowned for its great-fitting, vintage-inspired jeans. Now the look has taken to the beach in its hip, trendy, oh-so-boho designer swimwear and cover-ups. The swimwear inspires a feeling as authentic as love itself with its colorful prints, free-spirited tie-dyes, and embroidered themes such as peace and love.

When Lucky was created in 1990, the world reveled in the creation of denim that was inspired by the Southern California of the 70's hippie culture. And this inspiration is still evident in the faux denim and retro styles of the designer swimwear line. Retro-bohemian and California chic, Lucky Brand swimwear once again confirms the brand's ability to please. Further confirmation can be seen in the celebrity fan following that has developed over the years and includes names like Sandra Bernhard, Gwyneth Paltrow, Matt Damon, Ben Affleck, Halle Berry, Abigail Breslin, and Brad Pitt; to name a few. Surely these devoted fans, as well as women everywhere, will be more than happy with the quality of Lucky Brand swimwear and this year's new collection!