Lovers of bold prints rejoice-the new collection from Maaji Swimwear has everything you need to look as sizzling as the sun this season! The innovative swim label was born and bred in Colombia, drawing inspiration from the country's unique charm, beauty and diversity. Manuela and Amalia Sierra, the sisters and masterminds behind the brand, have always dreamed of creating a magical and enchanting swimwear line inspired by their beloved Colombia, and they did just that! Today, Maaji Swimwear is sold in more than 45 different countries and has catapulted into a truly global brand.
Each season, the designers are constantly evolving and improving the brand, while never losing sight of its avant-garde, whimsical nature. To create the unique look of Maaji Swimwear, retro elements are fused with an eclectic sense of romanticism. Different materials and prints are mixed with different textures to create inventive and cutting-edge silhouettes that are not only swimsuits, but also real works of art. Above all, Maaji Swimwear is laidback and trendy with a hint of sweetness, made for the girl who always strays from the path and has a fresh attitude towards life.
To complement the enchanting nature of the brand, each collection from Maaji Swimwear tells a "magically surreal story" that always brings to mind the most vivid dream-like images. The 2013 season's "Seaside Reverie" collection tells a story of a magical seaport in the Mediterranean where people come to dance, prance and party! To go along with the collection, Maaji is following up with its "Planting an Ocean of Trees" campaign. For each swimsuit purchased from the collection, Maaji will plant a tree on your behalf! This season, get ready to experience the magic of Maaji Swimwear!